Benefits of Motorsports Marketing

   Consumer Following: Racing is a remarkably efficient way for a company to reach a targeted segment of the population who are young, well educated and just beginning to accumulate the material things of life.

   Managability: Because the typical racing team participates in a series of events, a sponsor/advertiser can work at utilizing their involvement with the team over a period of months, learning as they go.

   Locality: The high degree of visibility in cities adjacent to the race track through events held at the track, allowing a variety of local promotional tie-ins, especially those impacting the company's retail constituents.

   Excitement: Especially for the non-consumer goods company, racing events provide an ideal backdrop for key account entertainment and/or internal public relations of sales promotion activity.

   Appeal: An often-overlooked phenomenon is racing's ability to get a company dramatic exposure in its industry's trade press, which reaches a critical targeted audience for the company.

   Warmth: Racing, perhaps unique among professional sports, not only tolerates commercial involvement, It Welcomes It with Open Arms.

Motorsports Advertising ... Good Business

"Motorsports is the Number One spectator sport in America with over 52 million fans across the country." Wall Street Journal.

"The supply of sporting events has been outstripped by demand from potential sponsors/advertisers." Wall Street Journal.

"Motorsports is attracting increased attention from major advertisers as a way to reach a new audience." Business Week.

"The rule of thumb is that putting $1,000 behind a race event or race team will generate the same exposure as $10,000 in advertising." Wall Street Journal.

"Motorsports advertising/sponsorship offers another bonus: the chance to entertain clients, customers and employees by throwing a bash at the event itself." Wall Street Journal.

"Motorsports advertising/sponsorship is a medium that's open to purchase and companies are buying!" Wall Street Journal.

"What brings large and growing crowds to motorsports? The answer is NOISE and SHOWMANSHIP! HORSEPOWER and PERFORMANCE!" Business Week.

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